Privacy Policy

Privacy Policy

At Diva Jewels London Limited, we take the protection of your personal data seriously. We are dedicated to respecting your privacy and safeguarding your personal information in compliance with data protection laws, including the General Data Protection Regulation (GDPR), the Data Protection Act 2018 (DPA), and the Privacy in Electronic Communications Regulations 2003 (PECR).

This privacy policy outlines the following:

  1. Purpose of processing your personal information
  2. Use of your personal information
  3. Retention period for storing your personal information
  4. Sharing your personal information with third parties
  5. International transfer of your personal information
  6. Use of automated decision-making or profiling
  7. Your rights under data protection law and contact information

We aim to collect only the necessary information from you. If you believe we have gathered excessive information, please contact us to address any concerns you may have.

Definition of Personal Information:

Personal information includes any data that can identify you or make you identifiable, such as:

Collecting Your Personal Information:

Here are a few examples of how you may provide personal information to us:

We may also obtain personal information from third parties or publicly available sources.

Using Your Personal Information:

When you provide us with personal information, we may use it for the following purposes:

We also collect and process data about your interaction with our emails, including tracking pixels that record when and where you open emails and which content you click on.

We do not collect personal information for sale to third parties.

Legal Grounds for Processing Your Personal Information:

We rely on one or more of the following legal grounds for processing your personal information:

Security of Your Personal Information:

We have implemented industry-standard technology and operational security measures to protect your personal information from loss and misuse.

Only authorised personnel have access to the personal information we collect, and they have agreed to maintain its confidentiality.

While we take appropriate security measures, the transmission of data over the internet (including email) is not entirely secure. Although we strive to protect personal information, we cannot guarantee the security of data transmitted to or by us.

Transferring, Sharing, and Disclosing Your Personal Information:

We may transfer, share, or disclose the personal information we collect to third parties for the following purposes:

We may share personal information with third-party service providers, such as internet providers, IT and telematics companies, marketing agencies, market research firms, data processors, and publishing/distribution services. These third parties may utilise subcontractors who have access to your personal information.

We only engage with third parties that are legally and contractually obligated to maintain appropriate levels of security and confidentiality.

We may also disclose personal information, without your knowledge or consent, to law enforcement agencies, government authorities, and other third parties as required by applicable law.

International Transfers of Your Personal Information:

Your personal information may be transferred outside the UK and the European Economic Area (EEA).

Any transfer of your personal information outside the UK/EEA will occur under the following circumstances:

Retention of Your Personal Information:

We will retain your personal information only as long as necessary for the purposes it was collected or as required by law. For example:

For more details, you can request a copy of our retention policy.

Your Rights:

You have certain rights concerning the personal information we hold about you. These rights include:

If you wish to exercise these rights or inquire about their applicability to your situation, please contact us.


We will provide marketing materials only if you have given us your consent to do so, as required by law. If you subscribe to our newsletters, you can unsubscribe by following the instructions provided in the communications.

Even if you unsubscribe, we may retain some personal information to identify you and respect your preferences.

Automated Decision-Making:

We do not use your personal information for automated decision-making or profiling.


We prioritise the protection of children's privacy and do not knowingly collect personal information from individuals under the age of 13. Our marketing practices comply with applicable laws concerning children.

Our Website:

We collect personal information when you use our website, Our website may contain links to third-party websites not governed by our privacy practices. Please review the privacy policies of those websites before sharing any personal information.


Please refer to our Cookies Policy for details on how we use cookies.

Contacting Us:

If you have any questions, complaints, or wish to exercise your rights regarding your personal information, please reach out to us using one of the following contact methods:

You also have the right to lodge a complaint with your local data protection regulator, such as the Information Commissioner's Office (ICO) in the UK.

Updating this Policy:

We may update this privacy policy at any time by publishing an updated version on our website. Changes will be effective from the revision date indicated at the top of the page. We encourage you to periodically review this policy to stay informed about how we protect your information.



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